Brockville General unveils new logo and strategic plan

Posted On Wednesday April 12, 2023

Brockville, ON – April 12, 2023 - Brockville General launches new strategic plan and unveils new logo in letter to community.

Dear friends, family, and neighbours,

We are Brockville General, your community hospital. Together, we are dedicated to the health and wellbeing of our friends, families, and neighbours.

Our hospital has a long history of rising to the challenge when the community is in need. Whether we are pioneering local access to care, building modern diagnostic, surgical, and healing spaces, or tackling the pressures facing our healthcare system, we are here to serve you.

Through teamwork, partnership, and the support of our community, we proudly offer a range of services and quality, compassionate care right here in Leeds and Grenville.

We are the heart of community health. We are Brockville General.

Planning for a healthy and strong future

To help us care for our community, and address the pressures facing Ontario's healthcare system, we have refreshed our strategic plan.

Our new strategic plan is available by clicking here.

Alongside your friends, family, and neighbours, you can access, trusted, quality healthcare in the heart of Leeds and Grenville. We create a warm, supportive, patient-centred environment where your needs are met with kindness and compassion. We invite your family members and caregivers to become active participants in your care journey. We make people and family-centred care a priority so that everyone visiting our hospital feels welcomed, supported, and part of the community.

Great care starts with our healthcare workers. We provide an exciting, collaborative work environment, modern tools, and a strong emphasis on life/work balance. Our healthcare workers, at all levels, can build close relationships with their team, partners, leadership, and people accessing care, and make an impact in our community. We are grateful to our highly skilled healthcare workers who believe in accountability, compassion, respect, professionalism, teamwork, and integrity.

Working with our partners, we are committed to delivering the world-class care that you expect. Whether building a better-connected system, through the Lanark, Leeds Grenville Ontario Health Team, or improving patient communications with a regional health information system, we are committed to working together to improve your care journey.

Modern tools and technologies provide better tests and faster diagnoses. This means our healthcare works can treat you more effectively, so you can live your best life possible. We are committed to investing $12.5 million to purchase a new MRI and other vital equipment.

Right here, with you.

After over 50 years with the current logo, we are excited to modernize our logo, and introduce a new tagline.

"Right here, with you" is a promise. Our community will be here to help each other, no matter what. From staff and leadership, to volunteers, patients, families, friends, and neighbours, everyone responds when the community is in need, and we rise to the challenge together.

Our logo design carries many meanings. It represents our region's seasonal colouring and waves of the St. Lawrence River. Just as the river connects us and supports us. We support each other as a community. The logo design shows us coming together to build, support and sustain a healthy community. The blue also represents our long history, and the gold reflects the excellent care you expect from Brockville General.

Our new look will be introduced strategically over the next year and the public will likely see both logos in use for some time as current branded materials are replaced. It will begin to appear immediately on digital formats, including our website and social media. Over time, it will be phased into printed materials and asset, like signs, to complete the transition to the new logo.

Recognition of community support

To build our plan and redesign our brand, we engaged multiple groups and hundreds of individuals from our community and region. We believe the results show the commitment of our community, and we are grateful. Your continued support will help us see our vision, achieving excellence together, become reality.

Sincerely,

Jim Cooper, Chair, Board of Directors

Nick Vlacholias, President and CEO

Dr. Andrew Hamilton, Chief of Staff

Video

Healthcare workers at Brockville General unveils new logo. Visit https://youtu.be/Wdk-PMro0Vg